Capturing the milestones the country has achieved on its 75-year journey since independence, software major Google has unveiled a rich, file-based, artistically illustrated online project to tell the story of India.
The project, India ki Udaan, executed by Google Arts and Culture celebrates the country’s achievements and is “themed on the unwavering and undying spirit of India over the past 75 years.”
It was officially launched at a glittering event held at Sunder Nursery here on Friday in the presence of the Union Minister for Culture and Tourism, G Kishan Reddy, and senior officials from the Ministry of Culture and Google.
As part of nationwide celebrations to mark 75 years of independence, Google also announced its collaboration with the Ministry of Culture focused “on bringing informational content online that showcases the contributions of Indians and the evolution of India since 1947 to support the one-year government”. ‘Azadi Ka Amrit Mahotsav’ program,” the software giant said in a statement.
It also announced that its popular Doodle4Google contest for 2022, themed “In the next 25 years, my India will…”, is now open for entries from students in Classes 1-10.
“This year’s Doodle4Google winner will see their artwork on the Google homepage in India on November 14 and win a Rs 5 lakh college scholarship, a Rs 2 lakh technology package for their school or non-profit organization, a recognition of achievement, Google hardware and fun Google collectibles. The four group winners and the 15 finalists will also win exciting prizes,” he said.
Reddy urged the Google team to create a special “Har Ghar Tiranga” doodle that would encourage their employees and others to enthusiastically participate in the campaign.
In his speech, the minister also said that Google could assist the Ministry of Culture in digitally mapping the boundaries of its more than 3,000 centrally protected monuments that will help better monitor the sites and control encroachment.
It can also help digitize rare footage, he added.
“Therefore, we urge the Google team to be a partner in the government’s transformational journey and also to promote India’s tourism destinations,” Reddy said.
“To mark India’s 75th anniversary of independence, Google announced the launch of a series of special initiatives across its products and services that will deliver specially created content and experiences to hundreds of millions of Indians during the anniversary year.” says the statement. .
The centerpiece of their celebrations is a new online collection titled India Ki Udaan, available on the Google Arts and Culture website. It pays homage to India’s rich cultural history and includes iconic moments from the past 75 years.
Published in English and Hindi, it allows people to explore more than 120 illustrations and 21 stories created by 10 talented artists, along with exhibits from various institutions, including the Ministry of Tourism, the Museum of Art and Photography, the Directorate of Heritage of the Indian Railways. , the Indian Academy of Sciences and the Dastkari Haat Samiti.
“This initiative offers a unique insight into the highlights of India and allows people to discover some of the most memorable moments in India’s modern history, its iconic personalities, its scientific and sporting achievements of which they are most proud, and how the women of India continue to inspire the world. This commemorative initiative The collection will expand with a unique mix of archives and art for people in India and around the world,” Google said.
Fusing technologies and India’s rich cultural heritage, Google Arts and Culture’s new collection, “India Ki Udaan” (literally translated as “India Takes Flight”), “is themed around the unyielding and undying spirit of India during these last 75 years. she added.
Simon Rein, senior program manager for Google Arts and Culture, told PTI that the project “combines rich archival content with the artistic flair demonstrated by illustrators.”
A physical representation of the new digital collection was also installed on site, with a kite-shaped digital display, augmented reality experience images and other technology-driven experiences.
Rein said the kite has been used as an “optimistic metaphor” to describe India’s journey over the past 75 years and also to engage and educate the audience at home and also those who are not from India but wish to learn. about your story.
In its tenth year in India, Google Arts and Culture has showcased the country’s rich culture in many ways. Working with more than 100 partners in India, it has brought the country’s cultural heritage to people around the world.
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