Wed. Dec 7th, 2022

Cases of canned Cutwater Tiki Rum Mai Tai cocktails at a retailer in Stunning Hill, California, February 11, 2022.

Gado | Stock Photos | Getty Photos

The exhausting seltzer has lost its fizz. Now canned cocktails are all your fad.

Also identified as ready-to-drink cocktails, or RTDs, canned beverages have been the fastest-growing spirits category as of year-end, with $1.6 billion in revenue. That’s a 42% percent increase from a year ago, basically based on the U.S. Distilled Spirits Council’s assessment, sparkling mineral water sales were down 5.5% in the last year, according to data from NielsenIQ, a market analysis company.

More beer companies are also jumping on the canned cocktail craze, churning out premixed versions of margaritas, pina coladas and daiquiris.

On Thursday, Molson Coors, the brewer of Coors Gentle, Miller Lite and Blue Moon, launched its new Topo Chico Keen line, a new line of canned cocktails made with spirits, flavored tequila and vodka. The company hasn’t revealed which three flavors will hit cabinets next year in markets across the US, but it did acknowledge that the drinks will be based on “familiar cocktails” already on display on “bar and restaurant menus.” “.

In a new rendering, DISCUS clarifies why so many businesses, especially legacy brewers, are entering the condominium. The rep found that 94% of customers buy RTDs because they offer their most appreciated flavor, and 92% said it’s because they appreciate being helpful….

Source link